CMO ASIA has conferred Asia’s Best Brand Award to Globe Telecom in recognition of its marketing leadership in the telecommunications sector both local and regional.
Globe was chosen based on the following criteria: Mind Share – indicates a brand’s strength inside the minds of the consumers of the respective product category; Market Share – shows a brand’s strength in a certain market in terms of consumers’ actual buying behavior; and Commitment Share – indicates a brand’s strength in encouraging consumers to buy that brand in the future.
“Branding is important since it provides the interface between the consumers and the company and shows how much a service or product is accepted by the public. Currently, Globe continues to sustain its growth momentum complemented by robust subscriber acquisitions which leverage on the success of our various marketing efforts across all brands. This Award, therefore, is proof that we are on the right track,” said Yoly Crisanto, Head of Globe Corporate Communications.
The 4th CMO Asia Awards for Excellence in Branding & Marketing recognizes Organizations, Chief Marketing Officers and Professionals who have shown leadership in building brands combined with consistent innovation and strategic marketing.
It is also dedicated to high level knowledge exchange through thought leadership and peer networking amongst decision makers across industry segments in Asia.
The Awards was represented by 25 countries across Asia with about 200 Senior Leaders and decision makers who attended the awarding ceremony at the Pan Pacific Hotel, Singapore.
Earlier, Globe My Super Plan for postpaid users was awarded the Most Innovative Telecom Project Award in the Asia Telecom Awards for its huge impact in the market.
Globe My Super Plan as well as Go Sakto for prepaid subscribers, are both pioneering services that allow users to create their own plan or promo according to their needs, budget, usage levels, and preference and are testament to the strength of the Globe brand. | PR